Let’s start this post with 3 amazing mobile app facts:
- Fact #1 – In the second half of 2016, only 23% of mobile apps were used after being installed.*
- Fact #2 – 95% of installed mobile apps are deleted within the first month.*
- Fact #3 – Over 87% of users spend their time on apps and the rest of the people use browsers to use an app.*
So, mobile apps are an everyday matter for users. Everyone wants to use mobile apps for their daily activities. But do you really need to download an app to own it? When you consider how easily and quickly you can install something like a flashlight app on your device, it makes you wonder about the benefits of keeping apps on your device.
Well, it is unlikely that you will need every mobile app all the time. As long as you can access an app when you need it the most, what is the benefit of having it on your mobile and taking up the device space?
Android Instant Apps is the answer to this dilemma. Since the launch of Instant Apps in May 2017, it has taken over the mobile app development world. But to be able to publish your app as an instant app, you need to conduct a Google play instant testing process.
Whenever a mobile app is launched, the developer has certain goals such as generating user traffic, increasing revenues, getting high ratings, providing benefits to users, etc. Getting the app in front of a large audience could also be an important goal of your app. If you want to achieve a lot more than this, Android Instant Apps can help you big time. Instant app feature makes your mobile app discoverable from multiple locations such as – URLs, Google search results, social media posts, emails, YouTube comments, etc.
Well, there are a lot of things to know about Instant apps and Google play instant testing. Let’s go step by step.
What are Instant Apps?
Instant apps are Android applications that need not be downloaded from the play store or installed on the user device. These apps are designed to save storage space on the device and deep link the users to the specific function of apps. Currently, they are only available for Android. It works as an instance of the app on the play store that can be used with a single click. This gives a native user experience without even downloading or installing the mobile app. The users can simply click on the “Try Now” button to start using the app.
Use Cases for Google Play Instant Apps
Once you build the mobile app and complete the process of Google play instant testing, you are all set to launch the instant app on the play store. When Android instant apps were announced, Google used a parking meter app as an example of their offerings. With this app, the users can immediately use the capabilities of the parking meter app without downloading, installing, or signing up.
It delivers the opportunity to increase user engagement with the app and gain more installs after completing the Google play instant testing process. Such apps allow the users to try a particular app for a specific time without installing it and later decide whether to download and install the app onto their device or not. There can be many other use cases for instant apps with a completely native experience. Some of them are:
- Car parking solution
- Demo of image analytics app or a video
- Menu display of restaurant One time authenticators
- Game demo stage
- Location routine information
- Shopping and checkout at a virtual or physical store
Why is Google Play Instant Testing Important?
Instant apps have become the next great step in mobile development. At first sight, they don’t differ much from the conventional mobile apps as they look and function just like a mobile app. The major difference is that you don’t need to download or install them on your device. When the instant app testing is conducted, it ensures that all the necessary app functionality works perfectly without having to install the app from the play store.
Let’s find out how Google Play instant testing helps:
Ease of access
Android instant apps allows the users to access and run apps instantly, without any installation hassles. The users can easily get a native Android experience from any URL – including social media, search engines, messaging, and other deep links. As soon as the link is clicked, the user will be redirected to the mobile web space where they can use the app features. This will provide a much better experience to the users as they won’t have to go through the whole process of searching and installing the mobile app. They can conveniently use all the features of the app with a single click.
Now when the developers are well aware that the users can access the mobile apps before even installing them, they will be more focused on the creativity of applications. The developers have to introduce a “lite” version and get the mobile apps to pass through Google Play instant testing process to provide a better user experience. The users will be able to relish the new and improved mobile app experience.
Did you know that over 43% of users remove apps from their smartphones to free up storage space? (Source: Alligator Test). And once a mobile app is removed from the phone, it is rarely reinstalled. So, the storage concern is very important for users and instant apps can help a big-time here. Getting through the process of Google Play instant testing ensures that your mobile app consumes less space without compromising with features.
Better app engagement
Mostly, searching, downloading, installing, and executing the registration process of a mobile app takes much more time than using the application itself. This can lead to a lack of user engagement since users lose the enthusiasm to use the app before even reaching its useful content. Not anymore. Instant apps, on the other hand, provide the opportunity to try the features of the app instantly without any additional time and effort of users. It helps users to decide whether they want to use the application or even download it. Thus, the users will be significantly more engaged with the application.
More valuable users and applications
As there is no need to install the app to know the usability, the users can easily sneak into the features of the application. And once they are satisfied, they can install the application for future use. When you get your Google Play instant testing completed, the users can easily gain access to the app without downloading, experience the user interface, try its core features, and create an instant opinion about it. This way, only the valuable users will stick to your mobile app, and for the long term. It will also help in increasing the user retention rates as only the satisfied users will be downloading the application and the chance of application abandonment will decline subsequently.
Increased app visibility
Most of the developers face the challenge of getting their mobile app listed at the top of app stores and increasing the number of app downloads. The great advantage of Instant apps is that the access is not limited only to the Google Play store. Instead, the link to access the instant app can be published on many other platforms resulting in more ways to promote the app, better app visibility, and more downloads.
Key Tips to Consider While Conducting Google Play Instant Testing Process
Well, you need to consider a lot of things in mind before processing the development of instant apps. Have a look at a few important points of consideration.
1. Choose the new version of Android Studio
To develop an instant app, the foremost thing to be considered is that it requires Android 5.0 (API level 21). It is recommended to take the help of the latest Android Studio version for building and testing the instant apps. This service of Android app development enables you to drive higher application installs and build a strong market presence.
2. Reduce the app size conveniently
There are many good reasons why users prefer to use instant apps but reduced app size remains the top priority. Hence, it is important to keep the size of apps in check before launching the lite version of your mobile app. While Google play instant testing always ensures to keep the app size in check, the preferable size should not exceed 4 MB for apps and 10 MB for games. If the size of your app range from 4 MB -10 MB, the users can leverage the “Try Now” button and experience the app conveniently.
3. Decide the type of instant experience
Delivering an excellent user experience is one of the primary motives of an instant app. For basic experience, allow users to click on the “Try Now” button or a website banner to try an instant mobile app. For an enhanced experience, market the app on multiple platforms in the form of advertisements, messages, QR codes, etc.
Enable the instant experience today
Instant apps have been a revolution in the era of mobile app development. And the best part is that a specific link can open the app while minimizing the cost and time of development. On one hand, the users can understand the features and functionalities of the app for free, while on the other hand, it provides better chances of user conversion and retention to app developers. Google is also gearing up to give multiple instant app experiences for a single app in the future. Undoubtedly, the future of trial versions or demos is through Google play instant testing.
So, what do you make of instant apps? Can you see yourself offering an instant app experience, improving user engagement, and getting more conversions?
Don’t wait anymore to introduce your instant app and move toward a “no downloads future”.
We at QAonCloud have the right experience and experience to guide you towards the unique experience of Google play instant testing. Consult with our mobile app testing experts today.