Digital Transformation & Digital Assurance

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As we all know, the world is continuously moving towards digital transformation. This has been happening for the past many years, but now with the rise of Artificial Intelligence, Machine Learning, Internet of Things etc., do you think there is a need to shift from Traditional Quality Assurance to Digital Assurance?

The answer is a clear ‘Yes’. QA must be able to keep up and move away from its traditional approach to face the new challenges. Digital Assurance is the most demanding testing approach to meet digital transformation needs.

So, what is Digital Transformation? What are the challenges faced by Traditional Quality Assurance? How does the Digital Quality Assurance meet the expectations?

 Well, there are many concerns and many questions. Let us try to find out the answers one by one.


Digitalization is an outcome of technology induced changes in the business process of organizations. It helps an organization to do its business better, faster and cheaper by standing ahead of their competitors. The digital solutions and services provide a better customer experience.

AirBnB and Uber are the best examples of  Transformation.


Here are some widely used technologies in business transformation.


SOCIAL MEDIA not only delivers the content, but also monitors the customer interactions to find  out the recent trends and customer requirements. Facebook,Twitter,Linkedin etc collect a huge amount of content.


ARTIFICIAL INTELLIGENCE to set standards and think like humans to make intelligent decisions. Self-guided vehicles and Chatbots are examples of AI.


BIG DATA for making data visualization to make better business decisions. Netflix, Amazon, use Big Data visualization.


CLOUD COMPUTING to store, manage, and process data in remote servers rather than the local computers. Apple’s iCloud, Google cloud platform, Microsoft Azure, etc., are cloud computing service platforms.

Internet of Things

Internet Of Things (IoT) to transfer the data over the network without human-human OR human-computer interactions. Smart TV, Smart Watch are examples of IoT devices.

What are the challenges faced by Traditional Quality Assurance? How does Digital Assurance meet the expectations?

From the ages, quality assurance is only meant to certify the functionality of the software, hardware, and networking components. On the other hand, the results of traditional QA testing depend on the production defects and from the surveys of the client’s customer’s feedback.

But, Today, the customer experience represents the brand, the quality, and the value of an organization. Customer experience plays a crucial role in the digital transformation phase and hence the demand for a reliable Digital Assurance strategy from the QA.

Apart from Quality Assurance, Digital Quality Assurance should be able to address the following challenges:


The organizations want to reduce time to market while delivering flawless products. Automation, as always, plays a crucial role in testing market. The traditional approach does not suit the testing of the trending IoT systems, and hence the companies are making their frameworks to accelerate the testing process. Digital QA does not only focus on advanced test automation but also involves more use of Artificial Intelligence-based components in test automation solutions. QA should provide CUSTOM AUTOMATION SOLUTIONS to speed up the process.


Failing to predict market risks on time leads to the failure of businesses. RIGHT TIME and RIGHT TOOLS are very important to do this job. 

Digital QA is not only committed to testing but also predicts the future. Yes, The testing team should do predictive analysis to identify the impact of changes, thus reducing the costs of correction at a later point of time. A continuous QA process should lead to improved customer experience. Future predictions to avoid market risks is a significant factor in DQA.


The brand is the crucial factor in any organization. The DQA should test the ”Real Customer Experience” to maintain and enhance the company brand value. Good customer experience always leads to the profitable growth of the organization.


​Security is an essential part of testing. Protection of sensitive user information against data breaches and vulnerabilities is a must. We need to have continuous supervision to find any security gaps. Digital QA should provide security to all digital assets like photos, videos, electronic mails of the customer.


Performance plays a significant role when any new technology is rolled in. There is a need to prepare a well-defined performance strategy, and the performance validations should go hand -in – hand with the development cycle. 


As the Digital business chain is expanding, it’s getting critical to consider quality assurance of any project to make sure the consistency of customer experience. Digital assurance testing is driving a higher focus on QA and Quality Testing. This shift is not only about using new digital technologies but,  also about being creative and effective in using new digital technologies & ahead of the competition.

Connect with our experts to leverage the methodologies, techniques adapted by our testers for effective QA through digital assurance. Also, follow @QAonCLoud to read more about Testing.

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